Keyword stuffing – How much is too much?

Keyword stuffing

Importance of optimal keyword density

Having the right keyword density is very important for successful SEO. The optimal keyword density is between 3% and 5%.

(Image by Tambako the Jaguar)

This density gives the best visibility to your keywords in the post in the eyes of the search engines, and thus gives you the best ranking in the search engine results page (SERPs).

What is Keyword Stuffing?

Keyword stuffing means having the keyword occur too many times in a post or webpage.

For example, if the keyword density is 20%, it is treated as being too much – naturally written text would never have any word (or group of words) repeating so many times.

So, it becomes obvious that the text of the post has been written (or manipulated!) with SEO in mind.

Why should you avoid keyword stuffing for good SEO?

When keyword stuffing is done, it seems rather unnatural to the search engine spiders, and this has a negative impact on your SEO – in fact, your post would be penalized by the search engines for keyword stuffing.

Keyword stuffing would also make the text of your post hard to read – it would not be reader friendly. And search engines only reward good writing.

Keyword stuffing is a black hat SEO technique – meaning that it is implemented specifically to fool the search engine spiders or bots.

This used to work in the past, but today’s search engines like Google are very, very intelligent. They can detect such techniques very easily, and would end up penalizing your post for this.

In fact, if excessive keyword stuffing is detected, Google can even throw your blog out of its index altogether. Now that is not something we would ever want!

Bottomline

Keyword stuffing doesn’t work. Period. In fact, it harms your SEO efforts.

Stay away from it!

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