How the page load time of your blog or website impacts SEO
How page load time impacts the user experience
Have you ever been to a blog or website, and felt frustrated because it took ages to load? This isn’t very unfamiliar, right?
Such an experience can be really frustrating. And it is more than likely that you wouldn’t want to visit that blog again!
This is a clear demonstration of the fact that a high page load time adversely impacts the user experience on your blog or website.
Today, we want everything fast. We want everything right now. And with an increase in the speed of our internet connections, we want web pages to load instantly as well.
What is an acceptable page load time?
So, what does “instantly” mean? Is it 1 second, or 15 seconds? What is a good page load time?
Of course, a lot depends on the personal preference (and tolerance!) of the visitor. However, we can have a simple rule of thumb.
I would say that a page load time of about 10 seconds on a 128 Kbps internet connection should be acceptable in most cases.
Page load time and SEO
We know that search engines are paying a close attention to the user experience on your blog or website. Therefore, it is very important to improve the user experience of your blog in order to improve SEO.
The equation is simple:
High page load time = Frustrated visitor = Bad user experience = Bad SERP rankings = Bad SEO
As a corollary,
Low page load time = Happy visitor = Good user experience = Good SERP rankings = Good SEO
Simple, isn’t it?
To know how to reduce the page load time in order to improve the SEO, please read “How to improve SEO by reducing your page load time”.
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This post has one comment
July 3rd, 2009
okay good connections