Backlinks using a press release
In “Backlinks – The fastest way to good SEO“, we saw how important backlinks are for SEO. We also know that backlinks can be generated by:
(Image by María Cabello)
Let’s see another great source of getting backlinks for your blog – press releases.
What is a Press Release?
A press release is a means of informing publications – newspapers, magazines and even online publications & websites – about some newsworthy development.For SEO purposes, we are interested in getting our press release published on a press release service’s website.
So if there is something happening on your blog in which other people would be interested, you can send out a press release to various publications. For example, if you are running a content on your blog, you can issue a press release. Or you can do it if you start a discussion forum on your blog.
Structure of a Press Release
A press release has several sections:
Title
This is the title of the press release – this is the first thing people would see, so choose this wisely. It should be catchy so that people would be prompted to click on it, and it should still convey what the press release is about. Just like the title of a post!
Summary
This is a short summary of the contents of your press release. Some people just put the first paragraph of their press release as the summary, but its best if you spend a couple of minutes writing it separately.
Body
This contains the actual press release contents. Most press release and distribution services allow links in this section (some for free, and some for a fee) – so this is the section that would give you the link juice!
Tags / Keywords
These are the keywords relevant to the topic of your press release – just like tags for a blog post.
Your Information
This section contains information about you – your name, email, URL, etc.
Some Press Release Distribution Service Websites
Here are some press release distribution services where you can submit your press release. Some are free, and some are paid:
- www.pr.com
- www.free-press-release.com
- www.prlog.org
- www.prweb.com
- www.free-press-release-center.info
- www.pressreleasepoint.com
- www.1888pressrelease.com
Do you know of a good PR distribution service? Please let us know through your comment!
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Nice article. It is very useful. This blog guides us of how to make the structure of a press release. Thanks for sharing such a nice post!
I would not tell a lie that I did not know about this great method of SEO. Thank your for sharing press release method with all of us