What is bounce rate?
When a visitor comes to your blog or website, either on the homepage or on some post, and leaves without seeing any other webpage, it is called a “bounce“.
In other words, a “bounce” is a visitor that leaves after seeing only one webpage on your blog or website.
And the percentage of people “bouncing” off your site is the bounce rate.
Bounce rate = Number of visitors seeing just one page * 100 / Total number of visitors
A visitor sent by a search engine bounces…
When a visitor bounces, he or she can either be hitting the “back” button, or can type another URL in the address bar and move on to that website.
Visitors coming from search engines and bouncing off by hitting the “back” button is something that you should be concerned about.
This is because search engines like Google have started noting such behavior. When your visitors do this, search engines notice that they sent you a visitor, but the visitor bounced and came back to the search engine to look for more results.
And how a search engine interprets it – Impact on SEO
This implies that this visitor did not find what he was looking for at your blog or website. In other words, it means that the visitor has voted negatively for your site.
What does this indicate to an intelligent search engine like Google? That your blog or website is not very relevant for the search term that the visitor used!
And guess how the search engine would react? It would push your blog or website down on its SERPs for that search term! Now this is SEO disaster.
How to remedy this?
Of course, bounce rate is only one of the many factors that search engines consider.
However, with SEO, little things add up. So, the only option for you is to reduce your bounce rate.
To know the different ways of reducing the bounce rate, please read “How to reduce bounce rate on your blog and improve SEO“.
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